ABOUT ME
I’m Patricia Ballada, a UI & UX Creative Designer with more than 15 years experience.
I have created powerful visual design, applying UI &UX design methodologies, for brands and companies like S&P Global, HSBC, Lloyds Banking Group, Microsoft, Skype, Pokerstars, MindCandy, NFL, Virgin games and more. I do projects ranging from fine art to branding, graphics, interaction, animation, user experience, information architecture and a wide variety of digital interface. I develop and execute ideas, always looking for the next challenge! Here are my design principles:
RESEARCH
Researching the alpha stages involves the early development of a product, where we identify core functionalities and explore initial user feedback - developing personas, evaluating competitors, market trends, and the product’s own strengths and weaknesses.
UX
Serves as the blueprint that brings together shared information, content, features, and the hierarchy of a product. It defines the structure and flow, starting with diagrams and evolving into prototypes that offer a clear vision of how to navigate with the product.
UI
Design process transforms a product from its initial look and feel to a pixel-perfect experience. I incorporates user-centered style guide and design principles that ensure cross-device consistency and balance, creating a cohesive and intuitive experiences.
TESTING
I conduct comprehensive usability testing to evaluate how real users interact with websites, identifying pain points. I optimize designs to enhance functionality and ensure seamless, intuitive interactions for a smooth and enjoyable experience across all touchpoints.
400+
PROJECTS DONE
80+
PROJECTS RELEASED
16+
YEARS EXPERIENCE
26+
CLIENTS SERVED
RESPONSIVE LAYOUT
Responsive Web Design (RWD) is a philosophy wherein the design of the system adapts depending upon the layout of the device. It’s an approach aimed at crafting the optimal experience, providing easy reading and navigation with a minimum of resizing and supporting a wide range of devices (mobile phones, tablets and desktop with a variety of screen sizes). This way allows the layout to adjust according to the user’s screen resolution using media queries, which makes it possible in reaching a larger number of users by directly supporting an array of platforms.
Main software tools to use:
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Figma
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Graph UI
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Adobe Creative Cloud

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INTERACTIVE EXPERIENCE
Interaction design (IxD) represent the design aspect related to the notion of utility. The choice of visual elements is not only determined my aesthetic principles but by how the design naturally flows. In providing simple and intuitive user journeys (minimum required clicks) users experience is increasingly optimised and effective. In addition to user journey, the content and it’s organisation throughout the product is key in providing acute interaction results, it must be balanced by the way a user thinks and feels in order to bring-about a natural behaviour to its user journey.
Some of the most common software tools are:
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Axure
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Framer.js
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Principle
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XD CC
BRAND IDENTITY
When we think about branding, I scope the entire customer experience. Everything from the logotype, brand guidelines, design principles, appliances and social media experiences. Brand is a valuable component specially when it comes to a company’s identity and marketing performance. To create the perfect graphic for it, we generally use the golden ratio, know as the divine proportion following simple and geometric forges for the right balance.
During my experience, these has been the most used:
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Figma
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Photoshop
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Illustrator
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“GREAT DESIGN IS THE RELATIONSHIP BETWEEN HUMAN LIFE AND ITS ENVIRONMENT”
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Naoto Fukasawa
PORTFOLIO

Game App & Graphic Design
Web Design / Marketing




Trading Software Integration
Web Design / Marketing




Game App & Video Animation
Web Design / Marketing




Game App & Video Animation
Web Design / Marketing




Brand Enhancement & Game App Improvement
Web Design / Marketing




AI Chatbot Feature Integration
Skype, 2015-2016




Game App
Trivia Fox for Skype, 2015




Branding & Web Design
Web Design / Marketing




Mobile Game App
Web Design / Marketing




Game App
Web Design / Marketing




Game App & Software Integration Copy
Web Design / Marketing




Research & Software Integration
Lombard Risk, 2017-2018




Cross-device FX Trading Platform
FairFX, 2018




Web Design & Customer Dashboard
Web Design / Marketing




Game App
Web Design / Marketing




Game App
Web Design / Marketing



CONTACT
Have a question or a project in mind? I'd love to hear from you.
Let's chat and make something amazing together.

+44 (0)7557022661

info@thecreativehawk.com
balladabenitezatricia@gmail.com

Greater London, UK



